ululaü | Your skin, your way.

Mt. Fuji and a lake seen from above the trees. ululaü: Your skin, your way.

Your skin, your way.

Condition. Replenish. Protect.
Three steps, every day.

See the 3 steps

3 STEPS

Your daily 3 steps.

All prices include tax.

ululaü 3-Step Set

SET

All 3 steps, together.

ululaü 3-Step Set | 01 Lotion, 02 Serum, 03 Cream

  1. 01 ConditionHydrates and conditions skin.
  2. 02 ReplenishReplenishes moisture and smooths.
  3. 03 ProtectProtects skin’s moisture and helps prevent dryness.

¥33,800tax incl.

ululaü 01 Lotion. Key ingredients: loquat leaf extract, betaine

01 Condition

Lotion 100mL

Hydrates and conditions skin.

¥8,800tax incl.

 ululaü 02 Serum. Key ingredients: ceramide NP, squalane

02 Replenish

Serum 50mL

Replenishes moisture and smooths.

¥14,800tax incl.

 ululaü 03 Cream

03 Protect

Cream 50g

Protects skin’s moisture and helps prevent dryness.

¥12,600tax incl.

FOR BEGINNERS

New to ululaü

For any age, gender or skin type,
as part of your everyday skincare.

01

Start with the set

Condition, Replenish and Protect, all in one set.

¥33,800 (tax incl.) → 02

Start with the Lotion

Begin with step one: Condition.

¥8,800 (tax incl.) → 03

How to use

The order and amount, one step at a time.

How to use →
A small sprout catching the light on a rock (black-and-white photo)

BRAND STORY

Skin and beauty
are different for everyone.

Whatever your age, gender or skin type.
So you can like your own skin a little more.

ululaü — a skincare brand based in Japan.

ULU(growth and abundance) + LAU(“leaf” in Hawaiian) + Ü(YOU)
Your skin, your way.

FAQ

When is the launch?

We plan to launch in mid-December 2026. Launch details will be announced here on our site.

Can anyone use it, whatever their age or gender?

Yes. It is everyday skincare for any age, gender or skin type.

Where is ululaü from?

ululaü is a skincare brand based in Japan. Our formulas are made in Korea, then bottled and shipped from Japan. Country of origin on the label: Korea.

Shipping

For shipping fees and delivery times, see our Shipping Policy. Overseas: please contact us before ordering for a shipping estimate.

Do you ship to Okinawa or overseas?

Shipping within Japan is ¥800 (tax incl.), or ¥1,300 to Okinawa. Orders of ¥15,000 or more (tax incl.) ship free, including Okinawa. Overseas: please contact us before ordering for a shipping estimate.

What if it doesn’t suit my skin?

If it doesn’t suit your skin, stop using it. If you notice redness, swelling, itching or irritation during or after use, stop using the product and consult a skin specialist. For returns, see our Refund Policy.