01 LOTION 100mL
01 LOTION 100mL
Essential Lotion
A lotion for right after cleansing that hydrates skin and smooths its texture.
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Payment is taken when your order is confirmed.
Overseas: please contact us before ordering for a shipping estimate.
- Shipping
- Free shipping on orders of ¥15,000 or more (tax incl.), including Okinawa. Otherwise ¥800 (Okinawa ¥1,300). Overseas: please contact us before ordering for a shipping estimate.
- Ships
- From mid-December 2026, in order
- Shipping · Returns
Get all three as a set
Lotion, Serum & Cream | ¥33,800 (tax incl.)
The set comes with a free Travel Kit
- Purpose
- Hydrates and conditions skin
- Order
- STEP 1 of 3 (right after cleansing)
- Size
- 100mL
- For
- Any gender, and skincare beginners too
The lotion for “Condition”, the first of ululaü’s 3 steps, used right after cleansing.
With 5 types of hyaluronic acid (moisturizing), niacinamide (skin conditioning), allantoin (skin conditioning) and more, it moisturizes skin and smooths its texture.
01. ululaü LOTION
Moisturize. Condition. The start of your skincare.
Clear moisture for your skin.
At the start of your daily skincare, it hydrates skin for a fresh, smooth feel.
For you
Made for you if…
- Your cheeks or mouth area feel tight after cleansing
- You notice dryness in air-conditioned rooms or when the seasons change
- You want to care for your skin after shaving
- You are just starting skincare
*Image of moisture. It does not show actual particles or pathways.
Why moisture first
Right after cleansing,
moisture comes first.
Freshly cleansed skin loses moisture easily. As the first of ululaü’s 3 steps, the Lotion hydrates the skin as far as the stratum corneum and conditions it. Then the Serum replenishes and the Cream protects.
Founder's note
Ten years by the sun and the sea.
I spent about ten years in Hawaii, riding waves under the sun and living by the sea.
When I came back to Japan, I wanted to rethink my own skin and skincare from scratch. That is how this began.
A simple 3-step routine you can keep up every day. That is how ululaü was born.
Yuki | ululaü founder
Key ingredients
Ingredients that moisturize
and condition skin.
- 1Moisturizes5 types of hyaluronic acid | MoisturizingMoisturizing ingredients that hydrate skin and help prevent dryness. Five types are combined for fresh, hydrated skin.Sodium hyaluronate, hyaluronic acid, hydrolyzed hyaluronic acid, hydrolyzed sodium hyaluronate, sodium hyaluronate crosspolymer
- 2Keeps moisture inBetaine | MoisturizingA moisturizing ingredient that holds water in skin. It helps prevent dryness for soft, smooth skin.
- 3FeaturedSmooths skin textureNiacinamide | Skin conditioningA skin-conditioning ingredient that moisturizes and leaves skin with a refined texture.
- 4Keeps skin healthy-lookingAllantoin | Skin conditioningA skin-conditioning ingredient that keeps skin healthy-looking and smooth.
In addition to moisturizing ingredients such as glycerin and collagen, it also contains skin-conditioning ingredients such as niacinamide and peptides.
Ingredients and how the three differ →
Everyday ritual
Morning and night: one minute, right after cleansing.
STEP 01
Right after cleansing
Pat your face lightly dry with a towel, then go straight in.
STEP 02
1–2 pumps into your palm
Take an amount that suits you and spread it lightly between both hands.
STEP 03
Wrap your whole face
Smooth over your whole face: cheeks, forehead, mouth area. Layer a little more where skin gets dry.
Where to start
Not sure? Get all three.
Get all three and shipping is free (¥15,000 or more, tax incl.). Overseas: please contact us before ordering for a shipping estimate.
3-Step Set (with free Travel Kit)
¥33,800 (tax incl.)
Save ¥2,400 vs. ¥36,200 for single items (tax incl.)Lotion, Serum & Cream
See the set
01 LOTION
¥8,800 (tax incl.)
On its own, as your first step after cleansing
FAQ