• What’s in the ululaü 3-Step Set: Lotion, Serum, Cream and Travel Kit
1 2

ululaü 3-Step Set

ululaü 3-Step Set

¥33,800
¥33,800
Sale Sold out
Taxes included. Shipping calculated at checkout.
Pre-order

Save ¥2,400 vs. ¥36,200 for single items (tax incl.)

Condition. Replenish. Protect.
From cleansing to finish: three bottles, one routine.

Pre-orders open
Payment is taken when your order is confirmed (pre-order; ships from mid-December).

Overseas: please contact us before ordering for a shipping estimate.

Free shipping on orders of ¥15,000 or more (tax incl.), including Okinawa. Otherwise ¥800 (Okinawa ¥1,300). Overseas: please contact us before ordering for a shipping estimate.

Free gift with the set: a Travel Kit (Lotion and Serum 10mL each, Cream 10g)
Ships once it is released. *Not included with single items.
About the Travel Kit →

Ships
From mid-December 2026, in order
Shipping · Returns

In the set (1 of each)
01 LOTION 100mL
02 SERUM 50mL
03 CREAM 50g

View full details

Why 3 steps

Three bottles, one routine.

Moisturize, replenish, protect.
From right after cleansing to the finish, three bottles make one routine.

Condition with the Lotion, replenish with the Serum, protect with the Cream.

Layering three products with different roles makes one continuous routine: from moisturizing skin after cleansing to helping prevent dryness.

No more wondering what to use or in what order. Your daily 3 steps, in one set.

What’s in the ululaü 3-Step Set (image): Lotion, Serum, Cream

In the box

What’s inside

Three full-size bottles (1 of each) plus a Travel Kit, only with the set.

The Travel Kit keeps the same 3 steps going on trips, business travel or at the gym.

*Image for illustration. The Travel Kit ships once it is released.

The 3 steps

What each bottle does

STEP 01 | Condition

Lotion

Lotion | 100mL

Hydrates and conditions skin.

Key ingredients5 types of hyaluronic acid-related ingredients (moisturizing), niacinamide (skin conditioning)

Learn more →

STEP 02 | Replenish

Serum

Serum | 50mL

Replenishes moisture and smooths.

Key ingredients7 types of hyaluronic acid-related ingredients (moisturizing), niacinamide, bakuchiol (skin conditioning)

Learn more →

STEP 03 | Protect

Cream

Cream | 50g

Protects skin’s moisture and helps prevent dryness.

Key ingredients7 types of hyaluronic acid-related ingredients (moisturizing), peptides, niacinamide (skin conditioning)

Learn more →

In all three: hyaluronic acid-related ingredients, peptides, niacinamide, bakuchiol and glutathione (moisturizing / skin-conditioning ingredients)

Ingredients and how the three differ →

Founder's note

Making a daily 3-step routine easy.

ululaü began with a meeting in Hawaii.

So you can care for your skin at home, every day, without effort.
We put Lotion, Serum and Cream together in one set.

When your skin feels good, you like it a little more, and you smile more.
We hope to bring you days like that.

— MAICO｜ululaü

How to use

Morning and night, the same 3 steps.

MORNINGAfter cleansing: Lotion → Serum → Cream.
NIGHTAfter your bath or cleansing, in the same order.
STEP 01 Lotion

STEP 01 | Condition

Lotion

Pump 1–2 times into your palm and smooth over your whole face.

STEP 02 Serum

STEP 02 | Replenish

Serum

Spread 1–2 pumps over your whole face.

STEP 03 Cream

STEP 03 | Protect

Cream

Finish with 1–2 pumps smoothed over your whole face.

POINTAfter a bath or shaving, do it before you dry your hair.

For you

Made for you if…

  • You are just starting skincare
  • You are not sure what to use, or in what order
  • You want everything from cleansing to finish in one go
  • You want to care for your skin after shaving

Delivery

Pre-orders & delivery

  • DeliveryWe ship in order of purchase from mid-December 2026. If the timing changes, we will let you know by email.
  • PaymentPayment is taken when your order (pre-order) is confirmed.
  • ShippingFree shipping on orders of ¥15,000 or more (tax incl.), including Okinawa. Otherwise ¥800 (Okinawa ¥1,300). Overseas: please contact us before ordering for a shipping estimate.
  • CancellationPossible until early December 2026 (we will announce the exact date).Returns & Exchanges／Shipping

FAQ

FAQ

Do I get the Travel Kit?
It is a free gift with the 3-Step Set (Lotion and Serum 10mL each, Cream 10g). It ships once released. Not included with single items.
How does the price compare with buying separately?
Buying one of each separately comes to ¥36,200 (tax incl.); the 3-Step Set is ¥33,800 (tax incl.).
Should I use all three together?
We recommend layering all three in order. You can also use them one at a time, depending on how your skin feels.
Morning or night?
Both. After cleansing, use the same 3 steps.
Can I buy just one bottle?
Yes. Each product can be bought on its own page.
Can men use it?
Yes. It is for any gender, and works well after shaving too.
What if it doesn’t suit my skin?
If any skin trouble appears, stop using the product and consult a skin specialist.
Full ingredients: 01 Lotion
Full ingredient list (Japanese): 水、グリセリン、グリセレス-26、1,2-ヘキサンジオール、DPG、ナイアシンアミド、PEG/PPG-17/6コポリマー、ビスPEG-18メチルエーテルジメチルシラン、パルミチン酸エチルヘキシル、PEG-60水添ヒマシ油、エチルヘキサン酸セチル、オレイン酸ポリグリセリル-10、アラントイン、ベタイン、EDTA-2Na、水添レシチン、チオクト酸（α-リポ酸）、バクチオール、グルタチオン、BG、乳酸桿菌発酵液、プロパンジオール、（アクリル酸グリセリル／アクリル酸）コポリマー、（メチルビニルエーテル／マレイン酸）コポリマー、糖脂質、ビワ葉エキス、トコフェロール、アデノシン、ヒアルロン酸Na、アスタキサンチン、ミドリハッカエキス、レスベラトロール、加水分解コラーゲン、水溶性コラーゲン、カプリリルグリコール、アテロコラーゲン、デキストラン、トリフルオロアセチルトリペプチド-2、ヒアルロン酸、加水分解ヒアルロン酸、加水分解ヒアルロン酸Na、ヒアルロン酸クロスポリマーNa、ヘキサペプチド-9、ヘキサペプチド-11、パルミトイルペンタペプチド-4、パルミトイルトリペプチド-1、トリペプチド-1、トリペプチド-1銅、エチルヘキシルグリセリン、香料
Full ingredients: 02 Serum
Full ingredient list (Japanese): 水、グリセリン、プロパンジオール、ナイアシンアミド、トリ（カプリル酸／カプリン酸）グリセリル、グリセレス-26、1,2-ヘキサンジオール、ラウリン酸ポリグリセリル-10、ミリスチン酸ポリグリセリル-10、水添レシチン、スクワラン、ステアリン酸グリセリル、ヒアルロン酸Na、チオクト酸（αリポ酸）、ニコチンアミドモノヌクレオチド、グルタチオン、バクチオール、アスコルビン酸、乳酸桿菌発酵液、オリーブ果実エキス、オレイン酸ポリグリセリル-10、糖脂質、レスベラトロール、アスタキサンチン、水溶性コラーゲン、加水分解コラーゲン、カプリリルグリコール、アテロコラーゲン、デキストラン、トリフルオロアセチルトリペプチド-2、ヒアルロン酸クロスポリマーNa、アセチルヒアルロン酸Na、ヒアルロン酸K、ヒアルロン酸ヒドロキシプロピルトリモニウム、加水分解ヒアルロン酸、ヒアルロン酸、トリペプチド-1、パルミトイルトリペプチド-1、パルミトイルペンタペプチド-4、ヘキサペプチド-9、ヘキサペプチド-11、トリペプチド-1銅、シロキクラゲ多糖体、ボタンエキス、カンジダボンビコラ／（グルコース／ナタネ油脂肪酸メチル）発酵物、セテアリルアルコール、ステアリン酸、ジステアリン酸ポリグリセリル-3メチルグルコース、コメ胚芽油、ヤシ油、カワラヨモギエキス、トコフェロール、（アクリロイルジメチルタウリンアンモニウム／VP）コポリマー、アサ種子油、BG、エチルヘキシルグリセリン、アデノシン、オレアノール酸、セラミドNP、フィトステロールズ、オレイン酸、香料
Full ingredients: 03 Cream
Full ingredient list (Japanese): 水、イソステアリン酸イソプロピル、ジ（カプリル／カプリン酸）BG、グリセリン、セチルPEG/PPG-10/1ジメチコン、トリエチルヘキサノイン、エチルヘキサン酸セチル、ナイアシンアミド、BG、硫酸Mg、マンダリンオレンジ果皮エキス、ジステアルジモニウムヘクトライト、エチルヘキシルグリセリン、アデノシン、EDTA-2Na、チオクト酸（α-リポ酸）、アスコルビン酸、バクチオール、ニコチンアミドモノヌクレオチド（NMN）、グルタチオン、乳酸桿菌（ラクトバチルス）発酵液、1,2-ヘキサンジオール、オレイン酸ポリグリセリル-10、糖脂質、ラウリン酸ポリグリセリル-10、アスタキサンチン、ヒアルロン酸Na、レスベラトロール、加水分解コラーゲン、水溶性コラーゲン、カプリリルグリコール、アテロコラーゲン、デキストラン、トリフルオロアセチルトリペプチド-2、ヒアルロン酸、加水分解ヒアルロン酸、ヒアルロン酸ヒドロキシプロピルトリモニウム、ヒアルロン酸K、ヒアルロン酸クロスポリマーNa、アセチルヒアルロン酸Na、ヘキサペプチド-9、ヘキサペプチド-11、パルミトイルペンタペプチド-4、パルミトイルトリペプチド-1、トリペプチド-1、トリペプチド-1銅、香料

Turn skincare time into time for yourself

At the start of a new day, or at the end of a long one
a moment to take care of yourself

your skin your way

Your skin, your way