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02 SERUM 50mL

02 SERUM 50mL

Refining Serum

A serum for after your lotion that replenishes moisture and smooths skin.

Regular price ¥14,800
Regular price Sale price ¥14,800
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Taxes included. Shipping calculated at checkout.
Pre-order
Quantity

Pre-orders open
Payment is taken when your order is confirmed.

Overseas: please contact us before ordering for a shipping estimate.

Shipping
Free shipping on orders of ¥15,000 or more (tax incl.), including Okinawa. Otherwise ¥800 (Okinawa ¥1,300). Overseas: please contact us before ordering for a shipping estimate.
Ships
From mid-December 2026, in order
Shipping · Returns

Get all three as a set
Lotion, Serum & Cream | ¥33,800 (tax incl.)
The set comes with a free Travel Kit

See the set →
Purpose
Replenishes moisture and smooths
Order
STEP 2 of 3 (after the lotion)
Size
50mL
For
Any gender, and skincare beginners too

The serum for “Replenish”, the middle of ululaü’s 3 steps, used after your lotion.

With ceramide NP (moisturizing), niacinamide (skin conditioning), bakuchiol (skin conditioning), 7 hyaluronic acid ingredients (moisturizing) and more, it gives skin moisture and a firm, supple feel.

View full details

02. ululaü SERUM

Replenish. Layer. A firm, supple feel.

Replenishes moisture and smooths.
A serum to layer with care, every day.

For you

Made for you if…

  • Your lotion alone soon feels like not enough
  • You notice dryness in the evening or in air-conditioned rooms
  • Your skin gets dry easily when the seasons change or after shaving
  • You are not sure what to use after your lotion
02 Serum | Replenishes moisture and smooths. Ceramide NP (moisturizing), niacinamide (skin conditioning), NMN (moisturizing)

*Image of moisture. It does not show actual particles or pathways.

Why add

After your lotion,
one more step to replenish.

The middle of ululaü’s 3 steps. On skin conditioned by the Lotion, it replenishes moisture and smooths. Then the Cream protects.

CleanseCleansing Condition01 LOTION Replenish (here)02 SERUM Protect03 CREAM
People walking under cherry trees in Tokyo

Founder's note

TOKYO, EVERY DAY.

In Tokyo, where people live close together, skin care is part of looking after yourself.
Every day in dry air is why I value the “replenish” step after the lotion.

— Yuki | ululaü

Key ingredients

Ingredients that moisturize
and give skin a firm, supple feel.

  • 1Moisturizes7 types of hyaluronic acid | MoisturizingMoisturizing ingredients that hydrate skin and help prevent dryness, for soft, smooth skin.Sodium hyaluronate, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, sodium acetylated hyaluronate, potassium hyaluronate, hydroxypropyltrimonium hyaluronate
  • 2FeaturedSmooths skin textureNiacinamide | Skin conditioningA skin-conditioning ingredient that moisturizes and leaves skin smooth with a refined texture.
  • 3FeaturedSmooths skinBakuchiol | Skin conditioningA skin-conditioning ingredient that keeps skin healthy-looking and smooth.
  • 4Conditions skinGlutathione, resveratrol | Skin conditioningSkin-conditioning ingredients that keep skin healthy-looking and smooth.
  • 5Other moisturizing ingredientsCeramide NP, NMN | MoisturizingContains ceramide NP and NMN (nicotinamide mononucleotide) to keep skin moisturized.
Ingredients and how the three differ →
02 SERUM 50mL bottle

Everyday ritual

Morning and night: one minute after your lotion.

STEP 01: a bear resting a hand on its cheek once the lotion has settled

STEP 01

Once your lotion has settled

After 01 LOTION conditions your skin, follow with the Serum.

STEP 02: a bear pumping 1–2 times into its palm

STEP 02

1–2 pumps into your palm

Take an amount that suits you and spread it lightly between both hands.

STEP 03: a bear cupping its face with both hands

STEP 03

Wrap your whole face

Smooth over your whole face: cheeks, forehead, mouth area. Layer a little more where it feels dry.

MORNINGThen move on to the Cream or makeup.
NIGHTFinish with the Cream.

Where to start

Not sure? Get all three.

Get all three and shipping is free (¥15,000 or more, tax incl.). Overseas: please contact us before ordering for a shipping estimate.

3-Step Set (with free Travel Kit)

¥33,800 (tax incl.)

Save ¥2,400 vs. ¥36,200 for single items (tax incl.)

Lotion, Serum & Cream

See the set

Lotion + Serum

¥23,600 (tax incl.)

01 LOTION + 02 SERUM

FAQ

FAQ

When will my pre-order arrive?
We plan to ship in order of purchase from mid-December 2026. If the timing changes, we will let you know by email.
When am I charged?
Payment is taken when your order (pre-order) is confirmed. Shipping starts in mid-December 2026.
Can I cancel my pre-order?
Yes, until early December 2026 (the date will be shown on the product page). For details, seeReturns & Exchanges. Overseas: please contact us before ordering for a shipping estimate.
Can I use the Serum on its own?
Yes. Add it after your usual lotion. With all three, use Lotion → Serum → Cream.
How is it different from the Lotion?
The Lotion conditions skin after cleansing; the Serum then replenishes water and oil.
Can men use it?
Yes. It is for any gender, and works well after shaving too.
Morning or night?
Use it morning and night after your lotion.
What if it doesn’t suit my skin?
If any skin trouble appears, stop using the product and consult a skin specialist.
Full ingredients
Full ingredient list (Japanese): 水、グリセリン、プロパンジオール、ナイアシンアミド、トリ(カプリル酸/カプリン酸)グリセリル、グリセレス-26、1,2-ヘキサンジオール、ラウリン酸ポリグリセリル-10、ミリスチン酸ポリグリセリル-10、水添レシチン、スクワラン、ステアリン酸グリセリル、ヒアルロン酸Na、チオクト酸(αリポ酸)、ニコチンアミドモノヌクレオチド、グルタチオン、バクチオール、アスコルビン酸、乳酸桿菌発酵液、オリーブ果実エキス、オレイン酸ポリグリセリル-10、糖脂質、レスベラトロール、アスタキサンチン、水溶性コラーゲン、加水分解コラーゲン、カプリリルグリコール、アテロコラーゲン、デキストラン、トリフルオロアセチルトリペプチド-2、ヒアルロン酸クロスポリマーNa、アセチルヒアルロン酸Na、ヒアルロン酸K、ヒアルロン酸ヒドロキシプロピルトリモニウム、加水分解ヒアルロン酸、ヒアルロン酸、トリペプチド-1、パルミトイルトリペプチド-1、パルミトイルペンタペプチド-4、ヘキサペプチド-9、ヘキサペプチド-11、トリペプチド-1銅、シロキクラゲ多糖体、ボタンエキス、カンジダボンビコラ/(グルコース/ナタネ油脂肪酸メチル)発酵物、セテアリルアルコール、ステアリン酸、ジステアリン酸ポリグリセリル-3メチルグルコース、コメ胚芽油、ヤシ油、カワラヨモギエキス、トコフェロール、(アクリロイルジメチルタウリンアンモニウム/VP)コポリマー、アサ種子油、BG、エチルヘキシルグリセリン、アデノシン、オレアノール酸、セラミドNP、フィトステロールズ、オレイン酸、香料